Summer is almost upon us, and with it comes the three top holidays of the season: Memorial Day, Independence Day, and Labor Day. These special days can serve as great opportunities to bring more revenue towards your business or startup.
Traditionally, people have a great deal of free time during the season with summer vacation, closed schools, and sunlight lasting to the late evening. You can take advantage of the extra activities with these easy four tips.
Tip #1 – Promote as soon as possible
It’s quite common to see companies hold out until the week or weekend before a summer holiday to begin marketing special deals or sales. You can push through the competition by promoting as far as three weeks in advance for any holiday specials you’re planning.
You can send emails, postcards, or booklets to your mailing list or place flyers in areas frequented by your target audiences. Whatever you decide to do, get it done early, and when the competition catches up, people will already know about your deals.
Tip #2 – Give back to the community
There are reasons why we celebrate these summer holidays – Memorial Day is to remember those who sacrificed their lives for our country, Independence Day is to celebrate our nation breaking away from British rule, and Labor Day is to recognize the contributions and achievements of American workers.
You can host a community event for each celebration if you choose – a cook-out on the Fourth of July, sponsor a sculpture or a trophy for our fallen soldiers, or have a car wash – something that will get people out and around your place of business. You could also get free publicity from any media coverage gained from your events.
Tip #3 – Get creative with marketing
You already know to use “ole reliable” during July – red, white, and blue for logos, company mascots, and other marketing materials. But what are some other associations you make with Summer? What are some thoughts or activities that come to mind when you think of this season?
Incorporate that with your marketing campaigns – you never who could be at a summer function and think [enter business name here] because they saw the same thing in an advertisement.
Tip #4 – Use premium materials
This tip goes hand-in-hand with the last one – appearance is everything, and it could prove to be a deciding factor on whether or not people take your business seriously. Premium materials give your advertisements more credibility – think about why you print business cards on some type of card stock rather than regular printing paper. If you can afford it, don’t be cheap. Invest in the best, and you’ll profit the best!
The best thing about these tips is that they can also be used year round – and not for just the other holidays, but in any season you want a spike in consumer interaction. Along with the extra revenue, you can also write off many of these expenses as tax deductions. And to get more filing time for those deductions, e-file our available tax extension forms with ExpressExtension.com.
You can have an extension filed and approved by the IRS within minutes. Our e-filing experts in Rock Hill, South Carolina can help you with questions or assistance needed. Give us a call at (803) 514-5155, Monday through Friday, from 9 a.m. to 6 p.m. EST – or reach us through email at [email protected].